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Join us in London as we delve into how data and technology are transforming earned media into a business driver. Industry thought leaders and a panel of experts will discuss crafting a winning strategy that allows you to communicate like never before.
LOCATIONS
Chicago
April 26
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San Francisco
May 3
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New York
May 23
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London
June 6
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Toronto
June 20
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Paris
June 8
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KEVIN
AKEROYD
CEO, Cision
SPEAKERS
CHRIS
LYNCH
CMO, Cision
LUCY
HART
Head of Influence,
Mischief
NICOLA
GREEN
Director of Corporate Affairs, Telefónica UK Limited
In partnership with
www.cision.com
Copyright © 2017 Cision US Inc.
Tuesday 6 June | 3:00 - 6:30 PM
Ham Yard Hotel
WELCOME TO THE NEW ERA OF MODERN COMMUNICATIONS
3:00PM
3:15PM
3:45PM
AGENDA
TUESDAY 6 JUNE | 3:00 - 6:30 PM
Ham Yard Hotel
KIRSTEN
WALKOM
Global Communications Director, Save the Children
THE ART AND SCIENCE OF DATA-DRIVEN COMMUNICATIONS
PANEL DISCUSSION:
CREATING A WIN-WIN RELATIONSHIP BETWEEN YOUR BRAND AND THE MEDIA
Loss of public trust. Shrinking deadlines. Audiences increasingly more concerned with emotion over fact. One story in dozens of mediums. The media landscape is drastically changing, are you keeping up?
Our expert panel will discuss the issues changing how traditional media and influencers practice their craft by:
•Breaking down the media trends
•Rethinking your approach to communications and marketing strategy
•Measuring success in the 2017 media landscape
Kevin Akeroyd
Chris Lynch
Lucy Hart
Nicola Green
Jason MacKenzie
4:45PM
THE FOCUS FILTER
Chris Sanderson
5:30-6:30PM
COCKTAILS AND CANAPÉS
MEET US
IN
LONDON
JASON
MACKENZIE
President, Chartered Institute of Public Relations
Kirsten Walkom
CHRIS
SANDERSON
Co-Founder,
The Future Laboratory
LONDON
The communications industry needs to restore the credibility it once enjoyed before its owned and paid media counterparts passed it by. Doing things the way we've always done them is no longer an answer. The real answer is the adoption of modern technology and data-driven insights to fuel our comms campaigns.
Learn how the art of storytelling combined with the science of data enables you to uncover the critical influencers you need to get your story told, craft content that gets read, and link coverage with buyer behaviour.
A race for attention is raging across media, advertising and culture in our era of non-stop digital distraction. Join Chris as he presents today’s macro trends that help brands understand the forces at work to fuel informed strategies for success in the coming months and years.
Media outlets, brands, charitable causes, individuals – anyone that wishes to be truly seen and heard – must endeavour to cultivate in-depth focus in order to stand out.
In this session, Chris will consider the drivers for these trends, impacts, consequences and future opportunities for brands. We will also share some ideas that can be taken as steps towards applying these trends to your business.